Some stuff I’ve cranked out at the ad factory.
Gateway Market is a restaurant and food market in Des Moines that we did direct mail concepts for. Mmmm, their food sure is delicious. Anyway, while none of our concepts were ever executed — wait, did I mention how delectable their eggs benedict is? — I’m still proud of the work we ate. I mean did. What was I talking about? Lost my train of food. I mean thought. Maybe I should go grab something to eat …
We created these sports-themed flyers for Pella trade expos held at sports complexes. Please don’t read them. I’m begging you. Take your hand off the mouse. Now! I’m not kidding! DON’T YOU READ THEM! I’m warning you!
(.ygolohcysp esreveR)
A direct mail invitation to Benjamin Moore Color Cafes. Speaking of, is it necessary to call it “direct mail”? Has anyone ever said, “Hey, I’ve got a great idea: Let’s hit consumers with an indirect mail piece! We need to make sure it passes through all seven continents before it reaches its recipient. And in the copy, let’s be evasive!”?
In Des Moines, there’s an annual competition in which the ad agency with the best outdoor concept wins a billboard for a year. This was what my artist pal and I submitted. Perhaps the steroids innuendo ruined its chances. Regardless, I flew into a rage when it wasn’t chosen. (Also, I broke out in back acne and hit some very long home runs.)
Last but not first, a poster commemorating the American Ad Federation of Des Moines’ 100th anniversary.